UK food survey showed fall in #freshproduce £1.13/person/week fresh&processed potatoes & £2.21 fruit & £2.30 vegetables http://t.co/DDpygGE1
13June
Musings from New Orleans, United Fresh 2011
Focus on Fresh Cut
The USA is seeing a decline of prepared fresh produce- people no longer prepared to ‘trade time for money’
The growth of prepared fresh produce in food service slowed
Prepared Fresh Produce must focus on flavour, texture to re-ignite interest- add fruit, nuts, cheese to mixes
Rupert Murdoch- “not big beat small, but fast beat slow”
Fresh Cut Marketing messages
The United Fresh Fresh Cut board have focused on developing key messages to use on prepared produce to revive consumer trust and demand.
It determined the focus on image of fresh cut- image as not as nutritious or as safe as whole
Generic tag lines used by the industry- ‘farm fresh, table ready’ and ‘no waste, no mess, farm fresh’
Harmonised Standards
Harmonised GAP audits which combine Global GAP and national standards are due to launched in Sept then submitted to GFSI
Traceability
Many suppliers of traceability software provided this from a label on a product back to field level eg PTi. The fresh produce industry has mostly given up on RFID for fresh produce due to the water content being too high
- Tags: consultancy, Food, Quality Assurance
About the Author
Ian Finlayson
Ian worked for 16 years at Sainsbury's Supermarket in various food and non-food technical management positions. The majority of his experience is within the fresh produce arena both in the UK and internationally.
He is currently managing director of Practical Solutions International Ltd which provides technical support to growers, suppliers and retailers within the food industry.
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